
(Just kidding, you’ll just have to make a lot of edits.)”

As Brafton Graphic Designer Sam Oxley advises, “Stick to the brand guidelines or you’ll get in trouble. If you’re a professional graphic designer creating collateral for a brand, you’ll need to brush up on the brand guidelines. If design is a communication tool, it’s critical to understand who the message is coming from - and who is on the receiving end. Getting this part right is often the difference between successful design and poor design. If you’re having trouble getting your message across, “You need to reevaluate what you are trying to say and how you are attempting to say it visually,” Tim adds. “Ultimately, design is about communication, and our job is to communicate as clearly as possible.” 1 graphic design rule in Senior Designer Tim Olech’s playbook. Approach Design as a Communication Process Whether you’re a marketer dabbling with design, or an experienced professional on a mission to keep your skill set as sharp as your (digital) pencils, these design do’s can help you take your visuals from blah to beautiful, every time. We talked with Brafton’s own in-house design team to find out what graphic design rules they follow in each and every project.

Instead, it takes a combination of skills along with a commitment to the golden rules of graphic design. The transformation is always incredible - as if the Fairy Godmother of Graphics waved a magic wand at my dull-looking Google Doc.īut, as any professional graphic designer will tell you, the creative process requires a little more than faith, trust and pixie dust. Space Copenhagen has created lauded furniture pieces for some of the world’s leading manufacturers and continuously substantiates their roster of high-end interiors at an international level, following, among others, their award-winning design for 11 Howard hotel in New York and acclaimed destination restaurants Geranium and Noma in Copenhagen.Whenever my writing gets the graphic design treatment, it’s a pretty amazing feeling. It is a sense of and belief in slow aesthetic that centers quality and longevity.

The studio’s intuitive approach embodies designs that are distinctively shaped by the given circumstances, functional needs, and a fundamental interest in human behavior. Curiosity as a fundamental human condition. The ambition is to forge new paths by balancing opposites - classic and modern, industrial and organic, sculptural and minimal, light and shade. Established in 2005 by Signe Bindslev Henriksen and Peter Bundgaard Rützou, Space Copenhagen is a design studio working across multiple disciplines from furniture, lighting and refined objects, to art installations, art direction and interior design for private homes, hotels and restaurants all over the world.
